My Neighbourhood | Wimbledon

The top places to eat, drink, shop and explore in Wimbledon…

Street Voice: Brew

We talk to Jason Wells, owner of the Brew Café, on the community feel of Wimbledon and why it makes the perfect location for Brew.

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Brew has been in Wimbledon for 18 months. We have four sites, two in London – Wimbledon and Battersea – one in Soho, New York, and one in Melbourne. We are looking to expand to LA and San Francisco too.

I live in nearby Richmond. It’s very beautiful however it doesn’t have the same community feel as Wimbledon. In the summer, when the tennis is about to start, you get about 6-8 weeks of pure community spirit which makes Wimbledon such a lovely place to be a part of. There isn’t a person in the world who doesn’t know where Wimbledon is.

The professional way we serve our customers sets Brew apart from other local restaurants. You can be a builder or a banker having breakfast or lunch and we will treat you the same. We work very hard to get all our food sourced honestly; our eggs come from one farm in the Cotswolds from one breed of chicken; our tomatoes are from the Isle of Wight and our honey comes from Wimbledon.

Our folded egg and chorizo dish is our bestseller. My favourite dish we serve is the ‘Brew Melt’ Turkish pide melt with ham, gruyere, vine tomatoes, poached eggs and we make our own pesto.

I get so much pleasure from walking into one of my restaurants and seeing people smiling, enjoying life and each other’s company. When I first came to London 10 years ago, food was about fuel, but over the last four or five years, with all the new television shows on food, there has been a real cultural shift towards people enjoying the whole experience of fine dining. I have a friend who is a restaurateur in Australia who says that twice a day he puts on a live theatre show. He likens the whole restaurant industry to entertainment.

A few famous faces love to pop in. Maria Sharapova recently quoted us as being her favourite place to eat in London, and Andy Murray, Gordon Ramsay and Vivienne Westwood have visited.

21 High Street, Wimbledon, London
brew-cafe.com

Farrow and Ball

1 - JBG_9077
If you’re looking for personal colour advice or suggested schemes for your interiors, the Wimbledon showroom of this well-known brand can help. With the complete collection of hand-crafted wallpapers and paint colour palettes on display, as well as colour consultation areas, the store is bursting with design inspiration.
90 High Street
farrow-ball.com

 

Aubaine

2---Aubaine-160Family-centered, yet chic and sophisticated, Aubaine serves fine French fare, from succulent filet de boeuf, to sweet Poulet Paillard. No trip is complete without sampling their decadent authentic pastries and gateaux which taste as delicious as they look. Their large secluded terrace is the perfect spot to soak up the last rays of summer.
18 High Street
aubaine.co.uk

Sweaty Betty

3 - P1060113Being a fitness junkie needn’t mean you have to compromise on style and this is just the place to stock up on luxurious workout gear. Sweaty Betty’s Wimbledon store also houses a studio offering Zumba and pilates classes, as well as a running club every Wednesday morning.
49 High Street
sweatybetty.com

 

 Le Pain Quotidien

4---DSC_0327The team behind this well-known chain bring their signature uber-tasty, rustic food to Wimbledon Village. Settle into one of their outdoor tables for a spot of brunch, take the family and order off the imaginative children’s menu, or swing by for a takeaway dessert for dinner.
4 – 5 High Street
lepainquotidien.co.uk

 

Lulu Blonde

5---300608-Lulu-Blonde-Shop-30The light and airy interior of this independent hair and beauty salon oozes relaxation and sophistication. Salon founder Sharon Landmann has designed training programmes across the globe and has been involved in fashion shows for the likes of Giles Deacon and Amanda Wakeley, so you’re in good hands!
20 Ridgway
lulublonde.com

 

 

 

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